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Rollins, Inc.ROL

Consumer Cyclical

Neutral

ASignal's systematic analysis rates ROL as Neutral. Rollins, Inc. has a market cap of $18.27B, a P/E of 34.52, a 13.6% net margin, and 7.9% year-over-year revenue growth.

Reflects the latest available analysis · analyzed Aug 1, 2026

The case on ROL

Bull vs bear, surfaced by ASignal's framework agents from public market data. The precise verdict: ASignal Rank, confidence, and price targets - is in the app.

Bull case

Strong return on equity (37.01%) indicating high capital efficiency
Gross margin above 50%, signaling pricing power
Free cash flow is positive and substantial ($501.74M)
RSI at 19.44, indicating deeply oversold conditions

Bear case

MACD below signal line with negative histogram, suggesting ongoing downtrend
Price below both SMA20 and SMA50, indicating bearish trend
Current ratio (0.63) and quick ratio (0.42) suggest liquidity concerns
High PEG ratio (2.86) implies overvaluation relative to growth
Dividend yield of 192% is unsustainable and likely erroneous or special dividend

Key facts

Sector

Consumer Cyclical

Market cap

$18.27B

P/E ratio

34.52

Gross margin

52.4%

Net margin

13.6%

Rev growth YoY

7.9%

Price (Aug 1, 2026)

$37.97

Peers

Clustered with ROL by analysis-profile similarity.

ULTA TSCO TPR TJX MGM

Subscriber-only

See the full verdict on ROL

ASignal Rank (1-4), confidence score, Buffett / Ackman / Dalio grades, price targets, and the full reasoning behind the call.

Open full analysis →Pricing

How ASignal analyzes ROL

Most investors never get a second opinion, let alone several. ASignal runs ROL past a panel of specialized investor-framework agents, each calibrated on a distinct school of investing: Warren Buffett's value discipline, Bill Ackman's activist lens, and Ray Dalio's macro view. They don't just score in isolation, they argue: a dedicated Challenger agent pushes back on every conclusion until the panel settles on a reasoned consensus, weighing fundamentals, macro conditions, market sentiment, and price action together. The kind of cross-examined read that takes a research desk hours, ASignal delivers in under two minutes, refreshed every cycle.

The signal direction and the bull and bear case above are free. The precise read, ASignal Rank, framework grades, price targets, and full reasoning, stays with subscribers.