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The Procter & Gamble CompanyPG

Consumer Defensive

Neutral

ASignal's systematic analysis rates PG as Neutral. The Procter & Gamble Company has a market cap of $336.46B, a P/E of 21.73, a 18.4% net margin, and 1.5% year-over-year revenue growth.

Reflects the latest available analysis · analyzed Aug 1, 2026

The case on PG

Bull vs bear, surfaced by ASignal's framework agents from public market data. The precise verdict: ASignal Rank, confidence, and price targets - is in the app.

Bull case

Strong return on equity (30.29%) indicating efficient use of shareholder capital
Healthy gross margin (50.68%) suggesting pricing power and cost control
Free cash flow of $12.84B supports dividend sustainability and reinvestment capacity
Low beta (0.38x) indicates defensive characteristics in market downturns
Forward P/E of 19.50x below current P/E, suggesting earnings growth expectations

Bear case

Negative price momentum (-0.0239) and bearish MACD signal (-0.3076 vs 0.1325) indicate short-term downtrend
Price trading below both SMA20 and SMA50, signaling near-term weakness
Low current RSI (43.86) approaching oversold but not yet at contrarian levels
Weak revenue growth (1.50% YoY) and negative earnings growth (-14.80% YoY)
PEG ratio of 4.10x suggests significant overvaluation relative to growth

Key facts

Sector

Consumer Defensive

Market cap

$336.46B

P/E ratio

21.73

Gross margin

50.7%

Net margin

18.4%

Rev growth YoY

1.5%

Price (Aug 1, 2026)

$144.49

Peers

Clustered with PG by analysis-profile similarity.

TSN SJM PM MO KO

Subscriber-only

See the full verdict on PG

ASignal Rank (1-4), confidence score, Buffett / Ackman / Dalio grades, price targets, and the full reasoning behind the call.

Open full analysis →Pricing

How ASignal analyzes PG

Most investors never get a second opinion, let alone several. ASignal runs PG past a panel of specialized investor-framework agents, each calibrated on a distinct school of investing: Warren Buffett's value discipline, Bill Ackman's activist lens, and Ray Dalio's macro view. They don't just score in isolation, they argue: a dedicated Challenger agent pushes back on every conclusion until the panel settles on a reasoned consensus, weighing fundamentals, macro conditions, market sentiment, and price action together. The kind of cross-examined read that takes a research desk hours, ASignal delivers in under two minutes, refreshed every cycle.

The signal direction and the bull and bear case above are free. The precise read, ASignal Rank, framework grades, price targets, and full reasoning, stays with subscribers.