Booking Holdings Inc.BKNG

Consumer Cyclical
Bullish

ASignal's systematic analysis rates BKNG as Bullish. Booking Holdings Inc. has a market cap of $135.05B, a P/E of 23.97, a 22.2% net margin, and 16.2% year-over-year revenue growth.

Reflects the latest available analysis · analyzed Jul 9, 2026

The case on BKNG

Bull vs bear, surfaced by ASignal's framework agents from public market data. The precise verdict: ASignal Rank, confidence, and price targets - is in the app.

Bull case
  • Strong revenue growth (16.20% YoY)
  • High gross margin (86.99%) indicating pricing power
  • Significant free cash flow ($7.08B)
  • Forward P/E of 14.17x suggests valuation improvement
  • PEG ratio of 0.78x indicates growth at a reasonable price
  • Positive earnings growth (240.00% YoY)
VS
Bear case
  • Negative price momentum (-0.038)
  • Price slightly below 20-day EMA and SMA
  • RSI near neutral, no strong momentum signal
  • Negative book value (PB ratio = -15.58x)
  • Limited Reddit retail interest (only 1 mention)
  • Return on equity not available for full fundamental picture

Key facts

Sector
Consumer Cyclical
Market cap
$135.05B
P/E ratio
23.97
Gross margin
87.0%
Net margin
22.2%
Rev growth YoY
16.2%
Price (Jul 9, 2026)
$174.29

Peers

Clustered with BKNG by analysis-profile similarity.

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ASignal Rank (1-4), confidence score, Buffett / Ackman / Dalio grades, price targets, and the full reasoning behind the call.

How ASignal analyzes BKNG

Most investors never get a second opinion, let alone several. ASignal runs BKNG past a panel of specialized investor-framework agents, each calibrated on a distinct school of investing: Warren Buffett's value discipline, Bill Ackman's activist lens, and Ray Dalio's macro view. They don't just score in isolation, they argue: a dedicated Challenger agent pushes back on every conclusion until the panel settles on a reasoned consensus, weighing fundamentals, macro conditions, market sentiment, and price action together. The kind of cross-examined read that takes a research desk hours, ASignal delivers in under two minutes, refreshed every cycle.

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Booking Holdings Inc. (BKNG) Stock Analysis - ASignal rates it Bullish